From the very beginning we knew we were creating a new kind of monster – a branding agency for a brave new world, an evolved agency model whose true center was creativity.
Our task – create a name the world had never seen before, an identity you could only get from a fusion of good words and good art – from a true creative process.
SugarSled came to us like magic, in a blinding flash of inspiration.
We've been creating unabashedly creative communication under that name ever since.