Frostline approached us to create a video spot for the Alaska Process Industry Careers Consortium (APICC). The client's objective: raise awareness of its position as a top choice of Alaska students seeking high-end Alaska careers. We delivered a playful concept -- Careers That APICC Can't Help You Get -- to emphasize the value of the client's services and lay the groundwork for a full-scale campaign.
This piece is a lighthearted reminder that APICC's services can make a real difference in a student's life. Don't be afraid to crack a smile as the Call Center Guy fields questions about Alaska you've probably heard before.